I remember, years ago, an ex-colleague told me:
“GK, I’ve always been manager-focused. Keep my manager happy, and I’ll be fine.”
Back then, it seemed logical.
But today? That strategy is broken.
Here’s why 👇
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In 2025’s unpredictable market – even your manager doesn’t have job security.
Think about it:
→ Your manager gets moved to a different team
→ Your manager leaves the company
→ Restructuring happens, and suddenly you have a new boss who doesn’t know your worth
And just like that — all your equity, all your goodwill, gone.
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The old playbook was simple:
✅ Keep your manager happy
✅ Deliver what they ask for
✅ Wait for your turn
The new reality is different:
❌ Your manager is one person
❌ Your manager’s opinion is one data point
❌ Your manager may not be there when the promotion discussion happens
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Here’s what works in 2025:
Stop being manager-focused.
Start being visibility-focused.
Make your capabilities known across the organization—and outside it.
🔹 Share your wins in team meetings
🔹 Collaborate across departments
🔹 Build relationships with leadership
🔹 Create content that showcases your expertise
🔹 Speak up in forums, townhalls, and industry events
Your goal: Create 10 promoters, not just 1 supporter.
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Because when the next opportunity comes up, you want multiple people saying:
💬 “We should consider [Your Name]”
💬 “I’ve seen their work — it’s solid”
💬 “They’d be perfect for this”
Not just your manager.
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The hard truth:
In an unpredictable market, invisible professionals get cut first.
Visible professionals get options.
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🚀 Your Action Step:
This week, do ONE thing to make your work visible beyond your immediate manager:
✔ Share a win in a cross-functional meeting
✔ Post an insight on LinkedIn
✔ Reach out to a senior leader with a thoughtful idea
✔ Document a case study of your recent project
Start building your visibility safety net today.
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Need help building visibility inside and outside your organization?
Book a strategy call → https://24x7coach.com
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